EZFacility Blog

Fitness, Sports & Gym Management Business Insights

Sharing Local Stories With Your Clients

I don’t know Albert, a fifty-two-year-old marketing specialist and father of two, but I know…

Marketing to Women

“How are we going to make the women happy in this club?” That’s the question…

A Natural Alliance – Gyms and Schools

In New York City, it’s common for schools to raise funds by holding yearly auctions.…

Turning Your Racquetball Court Into a Yoga Studio

I love my gym. I do not, however, love my gym’s yoga offerings. The first…

Reviewing the Basics of Gym Management

I was talking the other day with a friend of mine who manages a gym…

Helping Your Clients Through Injuries

Can Your Staff Adapt to Client Injuries?

I had a nice little visit to the emergency room the other day. I injured…

Green Your Facility

When the U.S. Environmental Protection Agency (EPA) unveiled its Green Sports Resource Directory in August,…

Childhood Obesity Awareness Month

Childhood Obesity Awareness Month

It’s back-to-school month — and Childhood Obesity Awareness month. Even if your fitness facility caters…

Retaining Members Effectively

For many gyms, the end-of-summer push for new members is coming to a close; that…

HIIT the Gym

I (and millions of other people) have a new obsession: high-intensity interval training (HIIT).   It…

The Personal Approach To Collecting Feedback

I have a confession to make. I never, ever fill out surveys. I feel irritated…

8-27-2013-Drink-Up

Drink Up

This summer, I was fortunate to get to spend some time at California’s Joshua Tree…

What Does Being Sensitive Have to do With Running a Gym?

In a recent post on the International Health, Racquet, and Sportsclub Association (IHRSA) blog, fitness…

Too Much of a Good Thing

Having dedicated members is every fitness facility’s dream — the ones who come in regularly,…

Video Games and Exercise

Video Games and Exercise

A friend of mine recently told me about a deal she cut with her twelve-year-old…

What Kind of Happiness Can You Offer?

What Kind of Happiness Can You Offer?

In this industry, there’s a lot of talk about happiness – as well there should…

The Fittest Cities-They Are Worth Paying Attention To

In June, American College of Sports Medicine (ACSM) awarded their number-one ranking for fittest metropolitan…

Gadgets in the Gym

Wristbands that count your steps, clothing that monitors your heartbeat, watches that know when you’re…

adult-arm-art

The Real Issues Facing the Fitness Industry

Sometimes, when I’m brainstorming posts for this blog, I look around on Google to get…

Preventing and Handling a Tragedy

In February 2012, a tragic event occurred: A 22-year-old woman collapsed in a stall in…