EZFacility Blog

Fitness, Sports & Gym Management Business Insights

Brand identity

Your Mission: To Think About Mission Statements

Recently, a post on IHRSA’s blog gave me pause. It features Fred Hoffman, owner of…

BehindTheCurtain.jpg

Behind the Curtains—Mike Vidal

Welcome to the first edition of EZFacility’s Behind the Curtains series! Today’s guest (or victim)…

Keeping Your Facility Germ-Free-- And Your Members Happy

Keeping Your Facility Germ-Free—and Your Members Happy

In 2008, IHRSA published the Guide to Health Cleanliness, which highlighted the startling results of…

Transform Your Space—And Maybe Even Your Identity

Transform Your Space—And Maybe Even Your Identity

So, you own an ice arena and you worry about lost revenue in the summer.…

Rethinking Reception Areas — in Real Life and Online

Rethinking Reception Areas—in Real Life & Online

We all know the cliché: First impressions matter. Some social scientists have suggested that we…

Staying hydrated

Encouraging Proper Hydration

Last weekend, my nine-year-old asked me to pack three bottles of water for his soccer…

Row class

Creating Space for New Fitness Fads

When I was in college, there were two stationary bikes in the gym’s cardio room.…

nutrition complete

Add to the Client Experience with Nutrition Complete

Over the last decade our industry has seen a boom in the latest gadgets and…

Social media

How to Leverage Social Media to Attract and Retain Members

As a new business--specifically in the health and fitness industry-- resources and budget tend to…

Moto 360 in Cafe

Making Your Facility Wearable-Friendly

After the recent release of the Apple Watch and continued release of Android Watches, wearable…

devices

Train Employees Efficiently—Online

If you run a sports facility, fitness center, or gym, you've probably embraced technology—these days,…

different workouts

Boost Retention: Help Your Members Achieve Their Goals

There’s a powerful little word in our industry, one we love (when things are looking…

senior workouts

Designing Senior Fitness Centers for All Seniors

When my father went for his routine checkup with his doctor, he was sent straight…

Gym community

Retaining Employees

Some of the challenges fitness centers, gyms, and health clubs face are seasonal: getting members…

Trade Show

Why Conventions are Good for You

It’s almost that time again, folks—IHRSA convention and trade show time. The upcoming event, slated…

How to Increase Social Media Reach in the New Year

How to Increase Social Media Reach

Boosting sales and leads is one of the greatest assets that social media can offer…

Time to Get a Passport

Time to Get a Passport

Think any of your members have ever tried traveling without a passport? If they do,…

Face Time

Face Time

In this digital age, it’s possible to go for days without seeing another person and…

Retaining Members a Month at a Time

Retaining Members a Month at a Time

Let’s say you’ve got a prospective member who has shown a lot of interest in…

Working Out Around the Season of Insanity

Working Out Around the Season of Insanity

It’s that time again, the time I like to refer to as the Season of…